Learn What Emails Your Readers Want

email marketing in a cloud of digital media

Get Noticed in a Sea of SPAM and YAWN Lately, have you had a day where you didn’t get enough emails? Didn’t think so…I have suffered from email overload for more than a decade. So how in the world can email marketing get through to the readers? How can the Direct Marketing Association report ROI rates of 4,300% from email marketing?  In fact, if your target customer is between the ages of 45-54, a full 71% have purchased as a … Continue reading

Is Your Content Worth Reading???

Content QUALITY Rules!!! Unless you have been hiding under a rock somewhere, you have heard that “Content is King”.  I have a little different perspective because I think the “Customers are King”.  The content you provide on your website and in your Inbound Marketing efforts is the “Kingdom”. Customers are King Ruling over the Kingdom of the internet is the information-empowered consumer.  They decide who gets their attention.  They decide who is trusted.  They decide who receives their hard-earned cash … Continue reading

Marketing for the Small Business Techno-phobe – Part 1

Do You Hate Learning New Technology? Me Too!!! For those of  you who answered the question with a resounding “YES”, you may think I am kidding when I say I hate the tech learning curve too.  After all, I have developed a program specifically designed to use technology for marketing. HUH??? That’s right.  There are few people who struggle with technology more than me.  However, I am gifted with the ability to see trends in marketing.  I have had this … Continue reading

Dale Carnegie Business Networking Lessons Go Digital

“Talk to Someone about Themselves and They’ll Listen for Hours” The quote above came from Dale Carnegie in his 1936 book, “How to Win Friends and Influence People”.  The insights found in this classic still are among the most oft referred to references for building a strong, profitable business by getting your priorities straight. Companies have always benefited by putting the needs of their customers in the center of business activity.  If you are reading this post, more than likely … Continue reading

Human Understanding Trumps Data By Itself

Decision about time or money

In today’s data-driven business environment it is easy to forget about understanding the humans represented in the numbers.  It is dangerous to be obsessed with numbers while losing touch with the feelings evoked by your sales efforts. Accessing Mental Models If you see the world through data alone, you will miss a lot of what the data tells you.  As far back as the age of Descartes, we have known that perception is our reality.  In other words we see … Continue reading

How You Can Save Time by Letting Emails Pile Up

6 Critical Ways to Assess Value in Unread Emails I don’t know about you, but I hate having a load of unread emails in my inbox.  But recently, I have seen enormous benefit in letting them pile up. Lately, I have had so many client and personal business projects on my plate, I simply have not been able to keep up.  Like my coach told me years ago, “Kate, you have very high quality problems.”  I consider an overflowing email … Continue reading

The Awesome Power of a TAR-KET – guest post

Guest Post:  Defining Your Gold in the Market with a Tarket… I get paid by my clients for content writing.  When the article, blog post, web content, eBook, white paper or other content writing shows up digitally, another person’s name is usually shown as the ‘author’.  That is perfectly all right with me.  I talked about how that works in this post.  Another thing that I consider “my job” is to constantly be studying the skills of the masters in … Continue reading

YOU Are in Sales…No Matter Your Job Title

Whether You are a CEO, Minister, CPA or a Parent – You ARE in the Business of Selling! Some of you may be reeling with disgust by this statement.  Not only do you find it untrue…you find it insulting!  Still, I stick by my statement that we are ALL in sales. Why Do I Take This Position? First, it is for your benefit.  Until you recognize that the way you interact with others is virtually always about influencing, you are … Continue reading