Is Your Content Worth Reading???

Content QUALITY Rules!!! Unless you have been hiding under a rock somewhere, you have heard that “Content is King”.  I have a little different perspective because I think the “Customers are King”.  The content you provide on your website and in your Inbound Marketing efforts is the “Kingdom”. Customers are King Ruling over the Kingdom of the internet is the information-empowered consumer.  They decide who gets their attention.  They decide who is trusted.  They decide who receives their hard-earned cash … Continue reading

YOU Are in Sales…No Matter Your Job Title

Whether You are a CEO, Minister, CPA or a Parent – You ARE in the Business of Selling! Some of you may be reeling with disgust by this statement.  Not only do you find it untrue…you find it insulting!  Still, I stick by my statement that we are ALL in sales. Why Do I Take This Position? First, it is for your benefit.  Until you recognize that the way you interact with others is virtually always about influencing, you are … Continue reading

Looking GOOD – The Visual Appeal of Content

How Do YOU Dress Your Content for Success? You would never go to an important business meeting without the proper clothes. “You never get a second chance to make a first impression”.  We have heard the adage since we were small children.  Yet when you look at the things people say – and don’t say on their websites, social media and blogs – you would think that it never entered their mind to make it attractive. Just like the way … Continue reading

Does Your Written Communication REALLY Connect?

Lots of Things have Changed in Communication…. A few short years ago, few would have predicted that consumers would insist on being in control of the buying process.  Today, we don’t even meet a friend at a restaurant without “Googling” it first.  After all, who wants to spend time looking at the menu when we are going to the restaurant to connect with someone we enjoy.  Download the menu before you go and be ready to order without interrupting the … Continue reading

10 Signs that Your Business May Be in Jeopardy

Tony Robbins said, “Success Leaves Clues!” I say, “Failure Leaves Clues Too!“ I am passionate about helping the small business community succeed.  Most of my clients are small businesses that recognize the need for good digital content.  That is why I pay attention to trends in what works for small business marketing strategy and what falls flat. Over the next few posts I will outline what I know to be signs of potential business failure.  Today, I will address three … Continue reading

Stop Doing That and Do This!

Countless Business Owners Waste Time THINKING They Are Marketing! What About YOU? Marketing your business is HARD.  Sure, there are pleasurable ways to market your business, like going to networking meetings and handing out cards.  But have you ever added up the time you spent at such meetings and compared it to the income you have made?  For most business people, the “facts” would be shockingly dismal. Sure, there are ways to amp up your networking to make it more … Continue reading

Stop Doing That and Do This!

Countless Business Owners Waste Time THINKING They Are Marketing! What About YOU? Marketing your business is HARD.  Sure, there are pleasurable ways to market your business, like going to networking meetings and handing out cards.  But have you ever added up the time you spent at such meetings and compared it to the income you have made?  For most business people, the “facts” would be shockingly dismal. Sure, there are ways to amp up your networking to make it more … Continue reading