Learn What Emails Your Readers Want

email marketing in a cloud of digital media

Get Noticed in a Sea of SPAM and YAWN Lately, have you had a day where you didn’t get enough emails? Didn’t think so…I have suffered from email overload for more than a decade. So how in the world can email marketing get through to the readers? How can the Direct Marketing Association report ROI rates of 4,300% from email marketing?  In fact, if your target customer is between the ages of 45-54, a full 71% have purchased as a … Continue reading

Is Your Content Worth Reading???

Content QUALITY Rules!!! Unless you have been hiding under a rock somewhere, you have heard that “Content is King”.  I have a little different perspective because I think the “Customers are King”.  The content you provide on your website and in your Inbound Marketing efforts is the “Kingdom”. Customers are King Ruling over the Kingdom of the internet is the information-empowered consumer.  They decide who gets their attention.  They decide who is trusted.  They decide who receives their hard-earned cash … Continue reading

Dale Carnegie Business Networking Lessons Go Digital

“Talk to Someone about Themselves and They’ll Listen for Hours” The quote above came from Dale Carnegie in his 1936 book, “How to Win Friends and Influence People”.  The insights found in this classic still are among the most oft referred to references for building a strong, profitable business by getting your priorities straight. Companies have always benefited by putting the needs of their customers in the center of business activity.  If you are reading this post, more than likely … Continue reading

Human Understanding Trumps Data By Itself

Decision about time or money

In today’s data-driven business environment it is easy to forget about understanding the humans represented in the numbers.  It is dangerous to be obsessed with numbers while losing touch with the feelings evoked by your sales efforts. Accessing Mental Models If you see the world through data alone, you will miss a lot of what the data tells you.  As far back as the age of Descartes, we have known that perception is our reality.  In other words we see … Continue reading

New Beginnings – All Over Again

The words This Changes Everything in 3d letters on white

I don’t know about you, but I sometimes have a hard time with the reality of constantly changing environments.  I grew up in the 50’s and 60’s – when rapid change was getting a new Sonic on the drag strip in my hometown.  If you don’t share my age group – you have no idea what I am talking about.  Just rest assured that my early training did not equip me for the constant state of change today involves. My … Continue reading