Content Mistakes You’re Probably Making

Content Done Wrong

As I have mentioned in many posts, I am a hungry student of how content functions in Highway sign pointing to resultssuccessful small business marketing.  I found this post on ClickZ…one of my favorite websites covering marketing news.  I think it is wonderful.

Top 5 Takeaways from the Article

As I read the article, I have a big smile on my face.  All 15 of the insights are valid.  I picked out the 5 I like the best.

  • (1) You Don’t Have a Plan:  So true…that is why I am now offering strategy consultations.
  • (3) You’re Not a Writer:  This wonderful website highly recommends you hire a copywriter.  Call me.
  • (7) You’re Not Being Yourself:  “Refreshing candor” is what they recommend.  With a personality and face on your brand, you are more likely to develop a following.
  • (9)  You’re Erratic:  Quality content is the primary reason why companies hire professional writers.  However, one of the most important reasons is because a hired ghostwriter will keep you supplied with content.  That way you can post regularly.
  • (11) You’re No Fun:  Please, don’t take yourself so seriously

So – those are my favorites.

Which ones resonate with you?  Please let me know.


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