Human Understanding Trumps Data By Itself

Decision about time or money

In today’s data-driven business environment it is easy to forget about understanding the humans represented in the numbers.  It is dangerous to be obsessed with numbers while losing touch with the feelings evoked by your sales efforts. Accessing Mental Models If you see the world through data alone, you will miss a lot of what the data tells you.  As far back as the age of Descartes, we have known that perception is our reality.  In other words we see … Continue reading

Does Your Marketing Content Sell YOU?

Selling what you offer your customers in today’s egocentric world has become rather tricky.  Unless you have been paying close attention to buyer behavior, you are probably doing it ALL WRONG!!! A decade ago, marketing and promotion was all about pushing harder and screaming louder.  It was a fist fight to get the attention of prospective buyers.  Those with loads of cash could flood the market with advertising that resulted in profitable sales.  Smaller companies, with even better products and … Continue reading

New Beginnings – All Over Again

The words This Changes Everything in 3d letters on white

I don’t know about you, but I sometimes have a hard time with the reality of constantly changing environments.  I grew up in the 50’s and 60’s – when rapid change was getting a new Sonic on the drag strip in my hometown.  If you don’t share my age group – you have no idea what I am talking about.  Just rest assured that my early training did not equip me for the constant state of change today involves. My … Continue reading

Have YOU Developed an Ideal Client Persona???

Shame on me… I have written countless articles telling OTHER PEOPLE the importance of an Ideal Client Persona.  It is really critical for effective marketing.  Today I was trying to develop some new content for an email marketing campaign for Kate Writes Right and it hit me like a ton of bricks…. I was Storing Everything I know about MY Ideal Client in my Head What a shame!  I know better! And when I started crafting my persona, I learned … Continue reading

4 Ways to have a Great 2013

4 Questions that will Help 2013 be Great If you know me – you know that I read – a lot.  I am infinitely curious about what great minds have to share with me.  One of my favorite newsletters is from Michael Bungay Stanier.   Take a look at his web version of the “Outside the Lines” newsletter here. Last week he posted an article with a similar title “7 Ways to Make Next Year Better Now”.  What I am going … Continue reading