Human Understanding Trumps Data By Itself

Decision about time or money

In today’s data-driven business environment it is easy to forget about understanding the humans represented in the numbers.  It is dangerous to be obsessed with numbers while losing touch with the feelings evoked by your sales efforts. Accessing Mental Models If you see the world through data alone, you will miss a lot of what the data tells you.  As far back as the age of Descartes, we have known that perception is our reality.  In other words we see … Continue reading

Does Your Marketing Content Sell YOU?

Selling what you offer your customers in today’s egocentric world has become rather tricky.  Unless you have been paying close attention to buyer behavior, you are probably doing it ALL WRONG!!! A decade ago, marketing and promotion was all about pushing harder and screaming louder.  It was a fist fight to get the attention of prospective buyers.  Those with loads of cash could flood the market with advertising that resulted in profitable sales.  Smaller companies, with even better products and … Continue reading

The Awesome Power of a TAR-KET – guest post

Guest Post:  Defining Your Gold in the Market with a Tarket… I get paid by my clients for content writing.  When the article, blog post, web content, eBook, white paper or other content writing shows up digitally, another person’s name is usually shown as the ‘author’.  That is perfectly all right with me.  I talked about how that works in this post.  Another thing that I consider “my job” is to constantly be studying the skills of the masters in … Continue reading