Human Understanding Trumps Data By Itself

Decision about time or money

In today’s data-driven business environment it is easy to forget about understanding the humans represented in the numbers.  It is dangerous to be obsessed with numbers while losing touch with the feelings evoked by your sales efforts. Accessing Mental Models If you see the world through data alone, you will miss a lot of what the data tells you.  As far back as the age of Descartes, we have known that perception is our reality.  In other words we see … Continue reading