So, if you want to reach them, your content must change too. Do you know how to reach the internet-enabled buyer? Writing to reach paying customers is different than what they taught you in school.
If you are still writing to please the professor – you are boring your cash-paying customers. You need to learn what you are doing wrong if you want to develop content your prospects will actually read.
Are You One of These People?
- You know that content is driving the marketplace because you recognize that more than 70% of the buyer research takes place BEFORE they contact someone to buy from.
- You are frozen at the keyboard when you try to create content and eventually you usually give up.
- You enjoy writing and think you would be a good business ghostwriter.
- You were good at writing in school, but have no training in copywriting.